IMPACT: A cohesive brand system established consistent, trustworthy messaging across all touchpoints. We partnered with Health Bay Clinic to craft a modern, clean brand identity reflecting its commitment to holistic care.
Deliverables included a sleek, professional logo plus coordinated printed materials (business cards, letterhead, patient forms) and a suite of social media templates.
The cohesive design ensured that every flyer, form, and post felt familiar and credible. This integrated branding approach helped Health Bay stand out in the competitive wellness market and connect more deeply with its community.
Project Overview
‣ Client: Health Bay Clinic & Wellness.
‣ Role: Lead Designer.
‣ Services: Logo design, brand identity, print collateral, social media content creation, and video.
‣ Tools: Adobe Illustrator, InDesign, Photoshop, Premiere Pro, Canva, and Hootsuite.
‣ Client: Health Bay Clinic & Wellness.
‣ Role: Lead Designer.
‣ Services: Logo design, brand identity, print collateral, social media content creation, and video.
‣ Tools: Adobe Illustrator, InDesign, Photoshop, Premiere Pro, Canva, and Hootsuite.
DESIGN CHOICES: Adopted a vibrant yet calming color scheme (soft greens/blues) and simple, open typography to convey health and freshness. Icons and imagery emphasize wellness themes (e.g., leaves, heartbeats).
Strategy: Maintained strict brand guidelines so all materials reinforce the same identity. For example, patient forms and social graphics both use the new logo and palette to build recognition.
Lesson: Consistent, modern design across media builds trust. By applying the logo and style rules uniformly, we reinforced the clinic’s professionalism.
Design Process & Decisions
• Selected a cool-toned palette (teal, soft green, and gray) to evoke professionalism, wellness, and calm.
• Built a flexible identity system with consistent layout rules and brand voice across print and digital.
• Prioritized accessibility and simplicity in form layout and type hierarchy to improve patient experience.
• Selected a cool-toned palette (teal, soft green, and gray) to evoke professionalism, wellness, and calm.
• Built a flexible identity system with consistent layout rules and brand voice across print and digital.
• Prioritized accessibility and simplicity in form layout and type hierarchy to improve patient experience.
Quick Stats
‣ Fully unified visual identity across 3 media types.
‣ Enhanced brand trust through professional, calming visuals.
‣ Increased community engagement and appointment interest.
‣ Fully unified visual identity across 3 media types.
‣ Enhanced brand trust through professional, calming visuals.
‣ Increased community engagement and appointment interest.
Key Outcomes & Lessons
‣ Consistent visuals helped Health Bay differentiate in a competitive market.
‣ Calm, polished branding communicated wellness, reliability, and care.
‣ System-based design enables internal teams to produce content with ease.
‣ Consistent visuals helped Health Bay differentiate in a competitive market.
‣ Calm, polished branding communicated wellness, reliability, and care.
‣ System-based design enables internal teams to produce content with ease.
Social visuals and video promote services and community presence with a brand-consistent tone.
