IMPACT: Reinforced SHS’s tech expertise by showcasing its track record (1,000+ completed projects) and 5-star reputation in the new brand collateral. We developed a suite of print and digital materials (brochure, proposal templates, social graphics) that present Smart Home Solutions as DFW’s premier integrator. For example, the new tri-fold brochure headline “Masterful Technology Solutions for Any Space” encapsulates the brand’s promise. The design highlights SHS’s achievements (e.g., “1,000 projects completed” and “100% five-star Google rating”) to immediately build credibility with builders and designers. We used modern layouts and crisp icons so all materials resonate with tech-savvy audiences. Precise attention to every detail (font, spacing, iconography) ensured that each print piece reinforces the company’s high-end image.
Deliverables included a sleek, professional logo plus coordinated printed materials (business cards, letterhead, patient forms) and a suite of social media templates.
The cohesive design ensured that every flyer, form, and post felt familiar and credible. This integrated branding approach helped Health Bay stand out in the competitive wellness market and connect more deeply with its community.
Project Overview
‣ Client: Smart Home Solutions.
‣ Role: Lead Designer.
‣ Services: Print design (tri-fold brochure) and Brand identity coherence.
‣ Tools: Adobe Illustrator, InDesign, and Photoshop.
‣ Client: Smart Home Solutions.
‣ Role: Lead Designer.
‣ Services: Print design (tri-fold brochure) and Brand identity coherence.
‣ Tools: Adobe Illustrator, InDesign, and Photoshop.
Design choices: Chose a bold, angular logo and dark blue/gray palette to convey sophistication. Infographics and icons (home automation symbols) illustrate services clearly. Badges (e.g., “Award-Winning”) and stats are visually emphasized.
Strategy: Aligned design with industry expectations – for example, mirrors the “smart” aesthetic (circuit-like lines, sleek sans-serifs) to appeal to tech customers. We structured the brochure and proposal for easy skimming: large headers, bullet lists of services, and a clean grid layout.
Lesson: Data and credentials are powerful – integrating SHS’s metrics into the design instantly boosted trust. Ensuring pixel-perfect consistency between digital and print assets was crucial.
Design Process & Decisions
• Created a modern, angular layout style with tech-forward iconography and a dark blue/gray color scheme.
• Created a modern, angular layout style with tech-forward iconography and a dark blue/gray color scheme.
• Incorporated visual storytelling of services using icons, infographics, and annotated diagrams.
• Structured print assets for quick scanning by builders and designers, emphasizing trust and awards.
Quick Stats
‣ 1,000+ projects completed (credibility emphasized in materials).
‣ 100% 5-star Google rating integrated into brochure design.
‣ 2x CEDIA award-winning firm featured prominently.
‣ 1,000+ projects completed (credibility emphasized in materials).
‣ 100% 5-star Google rating integrated into brochure design.
‣ 2x CEDIA award-winning firm featured prominently.
Key Outcomes & Lessons
‣ Data-first design increased client trust and improved partner conversion.
‣ Professional visuals aligned SHS with high-end smart home positioning.
‣ Layouts structured for speed and clarity improved usability for both sales and education.
‣ Data-first design increased client trust and improved partner conversion.
‣ Professional visuals aligned SHS with high-end smart home positioning.
‣ Layouts structured for speed and clarity improved usability for both sales and education.
