IMPACT: During our 7-month collaboration with CADJPro Payroll Solutions, we achieved consistent growth and community engagement across multiple social media platforms. Instagram emerged as the strongest performer, where we built a recognizable visual presence and grew the account to over 400 followers through steady, high-value content.
Our weekly campaigns, including #SupportBusinessSaturday and #WomanCrushWednesday (WCW), encouraged interaction with local entrepreneurs and adjacent professional communities, helping CADJPro expand its visibility through organic resharing.
The “Quick Tips with Garcia” video series helped position the founder as an approachable expert, while the “12 Days of Christmas” campaign maintained brand awareness during the slower holiday season.
Each campaign served to highlight CADJPro’s personality, values, and service offerings, leading to increased profile visits, post engagement, and direct inquiries through social media channels.
Project Overview
‣ Client: CADJPro Payroll Solutions.
‣ Role: Social Media Manager and Content Creator.
‣ Services: Social media strategy, content creation, campaign development, copywriting, visual design.
‣ Tools: Adobe Illustrator, Photoshop, Premiere Pro, Canva, Meta Business Suite, and Hootsuite.
‣ Client: CADJPro Payroll Solutions.
‣ Role: Social Media Manager and Content Creator.
‣ Services: Social media strategy, content creation, campaign development, copywriting, visual design.
‣ Tools: Adobe Illustrator, Photoshop, Premiere Pro, Canva, Meta Business Suite, and Hootsuite.
DESIGN CHOICES: We developed a content system rooted in CADJPro’s professional identity, choosing a palette of navy blue, gray, and soft gold to convey trust, sophistication, and approachability. Each campaign was given its graphic style while remaining visually cohesive under the CADJPro umbrella.
For instance, “Quick Tips with Garcia” used branded video thumbnails with clean type and overlays, while #WCW and #SupportBusinessSaturday featured spotlight-style layouts with headshots, quotes, and minimal icons for visual flair. Fonts were selected for legibility on mobile-first platforms, and every design included consistent logo placement and room for CTAs. We balanced informative graphics with moments of personality, ensuring that CADJPro’s feed reflected both technical expertise and a supportive, community-focused tone.
Strategy: Our content strategy for CADJPro was centered on rhythm, relevance, and relationship-building. We designed a weekly content calendar that alternated between value-based tips, client highlights, and themed campaigns to keep the audience engaged. The Quick Tips series delivered short, digestible advice on payroll topics, offering consistent education and positioning CADJPro as a knowledgeable voice in a complex industry. The #SupportBusinessSaturday and #WomanCrushWednesday campaigns helped grow the brand’s network by highlighting other professionals, many of whom reshared the posts, extending reach and introducing new audiences to CADJPro.
Every post included a call to action, ranging from “Support this business” to “Message us to learn more”—to encourage conversion. Platform-specific adjustments ensured content was optimized for Instagram aesthetics, Facebook community reach, LinkedIn professionalism, and Twitter updates. This well-balanced strategy helped build trust and convert followers into clients, even with a modest advertising budget.
Lesson: Consistent, modern design across media builds trust. By applying the logo and style rules uniformly, we reinforced the clinic’s professionalism.
Design Process & Decisions
• Maintained a content calendar featuring educational, seasonal, and community-centered content to ensure steady posting.
• Created flexible post templates using Canva and Adobe tools to keep branding consistent while adapting tone per campaign.
• Crafted post copy with clear CTAs (“Book Now,” “Read More,” “Support This Business”) and visual hierarchy for mobile-first engagement.
• Designed “Quick Tips” video cover graphics and carousels with recognizable typography and CADJPro’s brand palette.
• Maintained a content calendar featuring educational, seasonal, and community-centered content to ensure steady posting.
• Created flexible post templates using Canva and Adobe tools to keep branding consistent while adapting tone per campaign.
• Crafted post copy with clear CTAs (“Book Now,” “Read More,” “Support This Business”) and visual hierarchy for mobile-first engagement.
• Designed “Quick Tips” video cover graphics and carousels with recognizable typography and CADJPro’s brand palette.
Quick Stats
‣ Grew Instagram following to 400+ with consistent weekly posts.
‣ Increased audience engagement across 4 platforms (Instagram, Facebook, LinkedIn, Twitter).
‣ Managed branded campaigns with measurable community interaction and event conversions.
‣ Grew Instagram following to 400+ with consistent weekly posts.
‣ Increased audience engagement across 4 platforms (Instagram, Facebook, LinkedIn, Twitter).
‣ Managed branded campaigns with measurable community interaction and event conversions.
Key Outcomes & Lessons
‣ Branded campaigns helped CADJPro build rapport with small business communities and women-led enterprises.
‣ Instagram became a key growth channel, achieving steady followership and brand recognition.
‣ Consistent campaign formatting streamlined production and improved engagement performance.
‣ Small-scale campaigns demonstrated the value of authentic storytelling in micro-communities.
‣ Branded campaigns helped CADJPro build rapport with small business communities and women-led enterprises.
‣ Instagram became a key growth channel, achieving steady followership and brand recognition.
‣ Consistent campaign formatting streamlined production and improved engagement performance.
‣ Small-scale campaigns demonstrated the value of authentic storytelling in micro-communities.
